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Today we will talk about the latest trends in India’s electric two-wheeler (e-2W) market, where TVS Motor has taken the lead in 2025, while Ola Electric has seen a significant drop in market share and valuation.
TVS Leads India’s Electric Two-Wheeler Market in 2025
In 2025, TVS Motor Company emerged as the market leader in India’s electric two-wheeler segment. The company’s strong product strategy, wide dealership network, and customer trust helped it secure the top position.
TVS’s electric scooter, especially the TVS iQube, continued to perform well throughout the year. Buyers preferred TVS due to its reliable build quality, better after-sales service, and consistent software performance compared to many new-age EV brands.
December Sales Dip Across the Market
Although TVS led the overall market in 2025, December sales declined for most electric two-wheeler manufacturers, including TVS. This dip is mainly attributed to:
- Reduced year-end demand
- Waiting period for updated models
- Customers delaying purchases for 2026 launches and new subsidies
This slowdown was not limited to one brand but affected the entire EV two-wheeler industry.
Ola Electric Market Share Drops
One of the biggest highlights of 2025 was Ola Electric’s sharp decline in market share. Despite flat sales numbers in December, Ola lost a significant portion of its overall market share during the year.
Earlier, Ola Electric was seen as the dominant player in the electric scooter space. However, increasing competition from traditional brands like TVS, Bajaj, and Hero, along with customer concerns related to service quality and product reliability, impacted Ola’s growth.
Flat December Sales, But Bigger Yearly Loss
While Ola Electric managed to keep December sales nearly unchanged, the real issue was its year-long performance. Other manufacturers grew faster, which pushed Ola down in overall market ranking.
This shows that monthly sales stability is not enough if competitors are expanding aggressively with better products and stronger customer support.
Ola Electric Valuation Drops Sharply
Another major setback for Ola Electric in 2025 was the sharp fall in its valuation. Throughout the year, Ola’s valuation dropped significantly due to:
- Slowing growth
- Rising competition
- Investor concerns about profitability
- High operating and expansion costs
This decline reflects the changing sentiment in the EV market, where investors are now focusing more on sustainable business models rather than rapid expansion alone.
Traditional Brands Gaining Trust in EV Space
The 2025 electric two-wheeler market clearly showed that traditional automobile brands are gaining strong customer trust. Companies like TVS benefit from:
- Established service networks
- Proven manufacturing quality
- Better customer confidence
As a result, buyers are increasingly choosing brands that offer long-term reliability rather than just advanced features or aggressive marketing.
What This Means for India’s EV Future
The Indian electric two-wheeler market is maturing rapidly. Leadership is now shifting towards companies that can balance:
- Product quality
- Pricing
- Service support
- Financial stability
TVS’s leadership in 2025 highlights this change, while Ola Electric’s challenges act as a reminder that scale alone is not enough in the EV industry.
Final Verdict
In 2025, TVS Motor successfully led India’s electric two-wheeler market, even though December sales softened across the industry. On the other hand, Ola Electric faced a tough year, marked by a declining market share and a sharp drop in valuation./2026/01/kawasaki-vulcan-s-2026-launched
The coming years will be crucial, as EV companies must focus on customer satisfaction, reliability, and sustainable growth to survive and lead in India’s competitive electric mobility space.
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